How to Create a Bunker Branding?
To create a Bunker Branding, there are four steps to brand development strategy:
- Select the brand name and logo
- Customers will remember your brand.
- Brand sponsorship
- Create the brand
What is Brand Equity?
It is not difficult to build a brand. It takes time. You can gradually build Bunker Branding. Bunker Branding refers to the difference in how consumers respond to a brand rather than to the generic or unbranded product.
The iPhone is the first name that comes to mind when we think about buying a smartphone. Why? Why? Because of the comfort and authenticity that iPhone offers its users.
Apple has built a reputation for comfort and luxury through years of experience and research. Although there may be similar products to Apple iPhone, they may not be as good or as unique. However, the Apple iPhone identity gives it an edge over all other products regardless of their price. This is called Brand Equity.
4 Steps to a Bunker Branding Development Strategy
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Select the brand name and the logo:
Name is a key component of a brand’s development strategy. A product’s success can be influenced by its name and style. This is the hardest task. The first step is simplicity. Names should be simple to remember, pronounce and recognize. It should also include information about the product’s features and benefits.
Names like Google, Nike, Facebook, Apple, KFC etc. are some of the most well-known brands in the world. These names are easy to translate into different languages around the globe, which is an interesting fact. The meaning of a word should not indicate bad, wrong, or negative.
The name should be able to encompass multiple product lines. Amazon.com, for example, started with bookselling but has since expanded to include multiple product categories.
The brand name must be protected once it has been chosen. This is because brand names are often mixed up with product categories, so people can’t distinguish the brand identity from that product category.
Xerox, for example, is a company that builds copier machines. However, doing a photocopy can often be called doing xerox. Xerox should be pronounced as a noun, not as a verb. It is often difficult to differentiate between the product or service, which eventually hampers the Company’s brand image.
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Customers remember the Bunker Branding:
A marketer once said that products are made in factories, but brands are made in the mind. It can be done in many ways. At the most basic level, it begins with introducing the product to the target customer and its distinctive characteristics.
Let’s take Amazon’s Kindle-e-book reader as an example. Amazon is promoting its Kindle-e-book reader to customers. It boasts the unique feature of reading books in virtual format. They are introduced to the product at this stage and have very little impact.
Associating a brand’s name with positive benefits is a great way to position it. Kindle is more than an e-book reader. It is a lightweight dictionary that can store thousands of books and is easy to use with no distractions.
Strong brands don’t just offer features and benefits to customers. They also position themselves on strong values and beliefs that are rooted in deep emotional bonds. The Kindle is like a book lover’s best friend. Marketers should create a vision for the brand and a mission statement to place it in the minds of people.
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Bunker Branding sponsorship:
There are three types of brand sponsorship:
- Sponsorship of private brands
- Sponsorship of Licensed Brands
- Co-branding
Sponsorship of private Bunker Branding
Many advertisements and social marketing strategies are behind big brands that emerge. These brands are called National brands. For smaller companies, however, it might not be possible to endorse brands without huge out-of-pocket expenses. Bunker Branding sponsorship is crucial in these situations. There are also Store brands that can be used in place of National or Manufacture brands. Store brands have been gaining more market share in recent years. Here’s why?
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Big shopping malls, such as Walmart and Big Bazaar, resell products at substantial discounts, especially generic or non-name Bunker Branding. They either highlight the product’s advantages or compare it with top brands. Associating with big resellers who have less well-known products can help to increase the brand value of a product that was once called ‘no name’.
Online shopping is also a place where private brands are sponsored. We can see that smaller or less well-known mobile manufacturers have teamed up with Amazon recently to sell their phones. This strategy works well, as the smaller brands (non-name) are receiving the support of big brands stores online and offline.
Licensed Bunker Branding sponsorship:
Some companies pay a fee to buy the trademarks and symbols of other creators or manufacturers and then endorse their products using that brand name. This is common in fashion industries like Gucci, Tommy Hilfiger and Armani, where companies use the initials and names of fashion innovators. This branding adds an extra boost, but it is also a cost-saving option.
Co-Branding:
This brand sponsorship strategy allows established brands from different companies to be used on the same product. Each brand is a leader in a specific category so the combined brands have greater consumer appeal and brand equity.
Bajaj Allianz Life Insurance is an example of this. Bajaj is a major player in the automotive sector, while Allianz is a German financial services major. Bajaj and Allianz both want to enter the Indian insurance sector. They created a joint brand called ‘Bajaj Allianz’ in order to reap the benefits of India’s insurance market.
There are limitations to co-branding. These relationships often involve complicated legal agreements and licenses. The co-branding partners need to coordinate their marketing, advertising, and sales promotion efforts. Both partners have to maintain trustworthiness and dignity in the co-brand.
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Develop Brands
It is important to develop a brand strategy that adapts to changing business situations in order to increase brand equity. There is no one right way to do it.
Extensions to Lines:
To accredit new forms of colors, sizes, flavors, or ingredients, the brand name of a product may be extended to an existing product line. Line extensions can be risky. A brand name that is too long can cause confusion for consumers or lead to confusion.
Extensions for Bunker Branding:
This happens when a brand name is extended and modified to a product of a different category. Nestle’s Maagi brand of noodles has been extended to include tomato ketchup and pasta. An extension of a brand gives a new product immediate recognition and quicker acceptance. However, it is important to be cautious when extending a brand because it can cause confusion with the main brand.
Multi-Bunker Branding:
Multibranding allows you to create different features that appeals to different customer segments, lock down more reseller shelf space, and capture a larger market share.
A well-known company may sell multiple types of soft drinks under different brands. Each personal branding is competing for market share. Although each brand may have a smaller market share, the Company dominates the soft drinks market as a whole. This has the major problem that each brand may only have a small market share, making them less profitable.
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